Pokemon USA Takes Overs as Pokemon TCG's Marketing and Distribution!
Nintendo of America Inc. and Pokemon USA, Inc. Announce Change in Pokemon Trading Card Game Distribution
Pokemon USA, Inc. Will Assume Distribution and Consumer Marketing Duties
Nintendo of America Inc. and Pokemon USA, Inc. today announce that effective January 1, 2006, Pokemon USA, Inc. will assume the consumer marketing and distribution responsibilities for the Pokemon® Trading Card Game (TCG) currently handled by Nintendo of America Inc.
For the last three years, Nintendo of America Inc. has managed the distribution and consumer marketing efforts for the Pokemon TCG working in tandem with the creators and manufacturers of the game at Pokemon USA, Inc. and The Pokemon Company. During this period Pokemon USA, Inc. has focused on establishing the Pokemon Organized Play program and international distribution for the game.
"We are proud of the successes Nintendo of America Inc. and Pokemon USA, Inc. achieved working as close partners on the Pokemon TCG. As the brand enters into its tenth year Pokemon USA, Inc. is best-positioned to direct the marketing and distribution efforts of the Pokemon TCG as an integral part of managing the Pokemon brand," says Gail Tilden, Nintendo's Vice President, Brand Management.
Pokemon USA and Nintendo will continue to work closely to promote and create synergy between all Pokemon franchise elements. "We look forward to continuing our close relationship with Nintendo of America and working together to build the brand to new heights," said Mr. Akira Chiba, President of Pokemon USA, Inc.
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