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Old 09-12-2009, 05:44 AM
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Post Interview: CEO of The Pokemon Company!

1UP posted an interview with the CEO of The Pokemon Company, Tsunekazu Ishihara. He talked about the need to come out with new features every time and also appealing to the old fans:
CEO of The Pokemon Company and producer on every Pokemon title since the original Red/Blue, the man is at the head of a worldwide game and licensing empire that’s produced billions in revenue — and his outfit’s latest release, Pokemon HeartGold/SoulSilver, is hitting Japan on September 12.

There was, to say the least, a lot of pressure behind this project, a pair of remakes for the Game Boy Color’s Pokemon Gold/Silver. “Gold/Silver was released when Pokemon was a watchword across the entire world, when everybody was expecting everything from it,” Ishihara told Famitsu magazine this week. “We wanted to outclass it, and that gave us quite a lot of pressure. We have to make people say that this is new, that it’s awesome, or else there’s no point. That’s why HG/SS has new features in every field. It’s packed with new stuff, and I think both the developers and the players are going to be satisfied.”

One of those new features is the PokeWalker, a free pack-in pedometer that communicates via infrared with the game and lets you unlock new items and creatures. “A wireless adapter was included with FireRed and LeafGreen, an attempt to advance the system’s multiplayer functionality,” Ishihara notes. “[Nintendo president Satoru] Iwata wanted us to implement something fresh for people playing through Red/Green for the second time, so that was the result after a trial-and-error process.

“This time, of course, he advised us that we had better make something that outclassed the wireless adapter,” he added with a laugh. “Of course, I love devices like these too — Iwata pushes us like this with every project; it’s part of the process that led to development.”

Kids may still be the primary target for Pokemon titles, but the adult audience is just as, if not more vital within Ishihara’s mind. “Appealing to old fans is an incredibly important theme for us,” he said. “People who played the games back then are now getting jobs at our company, and making games that keep them playing is totally key. We need them to feel that the DS games are better and packed with more stuff than ever before.”

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