Re: Does pop culture deserve serious study?
If you aren't aware that researchers at universities in America do study pop culture, then you lot aren't too well versed on where your tax pennies get sent to.
Interesting research I saw recently concluded Jon Stewart is our generation's biggest public intellectual, or something to that extent. You can find this stuff in Journals if your school has a good breadth of subscription.
Culture studies classes are also ever prevalent at universities. It's mostly going to depend what programs your school offers, however.